Keep Clay Co.


A conceptual project for a handmade ceramics studio in Stockholm, Sweden. The ceramics are decorated with patterns and botanicals that are drawn in relief in the glaze, allowing the natural clay to shine through. The brand reflects the organic nature of the materials and the spontaneity of the process.

Print Design
Packaging Design


The initial direction was inspired by handmade elements, the colors frequently found in clay and natural glazes and interesting old print graphics.


The color palette was derived from tones frequently found in clay and natural copper-based glazes which create shades of green when fired.


The logo is hand drawn with a "perfectly imperfect" finish to keep aligned with the style of the products.

Graphic Pattern

A variety of graphic elements were created, including a pattern of sketches and the logo that can be used in a range of applications, including on printed tissue used for packing.