Hej hej! Thanks for your interest in my work. I am a Northern California native living in Sweden. I am a freelance designer, student of Swedish and maker of ceramics.
I graduated from Massachusetts College of Art and Design with a degree in Industrial Design, which has infused my work with a focus on strategic problem solving. I transitioned to focus on graphic & UX/UI design as the Design Lead of a tech startup.
I launched my freelance career in 2015 and have developed a newfound obsession with building websites using Webflow.
I would especially like to work with independent businesses looking to create your first brand identity and website or update what you already have. If you have a business (or business idea) that you feel is not currently being represented by your website or brand, please reach out. We might just make an awesome team!
"JR's work speaks for itself, but working with her is what sets her apart. She clearly gets into the end user's mind to guide her designs. Always presenting alternatives to explore and happily taking input without judgement, a great (and sometimes surprisingly different than expected) solution always results. Plus she's simply inspiring and fun to work with, and takes great pride in her craft!"
"JR is wonderful! She helped our small company create the visual for a completely new brand. She is an outstanding artist with keen insights as a strategist. She presented us with a range of options, explained her opinions and worked with us to get it “right” from all perspectives. It is a delight working with JR. She has agreed to be our high level Creative Director for our brand going forward. We are very fortunate to have JR on our team!"
"Before we asked JR to come on board our design and UX team, we had some very complex ideas that we were having trouble simplifying from a user experience standpoint. JR was able to create an intuitive and visually stunning front end that embodied our ideas clearly and directly. She is an astute decision maker and troubleshooter and possesses a highly elevated understanding of the end-user. She is one of those unflappable creatives you can trust to get concrete results."
UX / UI Design
Brand Identity & Logo Design
Marketing & Print
Presentations & Decks