Hi, I'm JR - a UX/UI, branding & web designer living in Stockholm, Sweden.

Hej hej! Thanks for your interest in my work. I am a Northern California native living in Stockholm, Sweden. I am a freelance designer, student of Swedish and maker of ceramics.

After years of working in the tech world as a Design Lead at a San Francisco startup, I decided it was time to go rogue and start my own business. I launched my freelance career in 2015 and have developed a newfound obsession with building websites using Webflow.

I graduated from Massachusetts College of Art and Design with a degree in Industrial Design, which continues to infuse my work with a focus on strategic problem solving. I enjoy creating experiences that change how we interact with technology.

I would especially like to work with mission-driven companies who are shaking things up! Whether it's creating a powerful brand identity from scratch, redesigning a website for maximum impact, or building a meaningful consumer experience, I'd love to talk about it. We might just make an awesome team!


UX / UI Design
Web Design
Brand Identity
Logo Design
User Research/Testing
Creative Direction
Marketing & Print
Presentations & Decks

"JR's work speaks for itself, but working with her is what sets her apart. She clearly gets into the end user's mind to guide her designs. Always presenting alternatives to explore and happily taking input without judgement, a great (and sometimes surprisingly different than expected) solution always results. Plus she's simply inspiring and fun to work with, and takes great pride in her craft!"
Steve harshbarger
"JR is wonderful!  She helped our small company create the visual for a completely new brand.  
She is an outstanding artist with keen insights as a strategist. She presented us with a range of options, explained her opinions and worked with us to get it “right” from all perspectives.  It is a delight working with JR.  She has agreed to be our high level Creative Director for our brand going forward. We are very fortunate to have JR on our team!"
Anne Menter
Owner, Hollowick, Inc.
"Before we asked JR to come on board our design and UX team, we had some very complex ideas that we were having trouble simplifying from a user experience standpoint. JR was able to create an intuitive and visually stunning front end that embodied our ideas clearly and directly. She is an astute decision maker and troubleshooter and possesses a highly elevated understanding of the end-user. She is one of those  unflappable creatives you can trust to get concrete results."
Alex Lemay
Digital Creators Database
"JR is the first person I call when I need to bring a new project to life through design. She is not only a creative and exacting cross-functional designer, but an exceedingly savvy strategist who can leverage all aspects of design to support a company's needs and aspirations. She's one of those rare individuals who you can truly count on to deliver something exceptional and on-point."
Lora Menter